Backstage SEO is a search intelligence consultancy that helps B2B businesses get discovered in search surfaces like ChatGPT and Google, then turn that visibility into qualified pipeline.
Trusted by B2B marketing leaders from…
Your buyers aren’t just going to Google anymore. They’re asking ChatGPT to build a shortlist, then using Google to compare, then making a decision. If you’re invisible in AI search, you’re losing deals before the evaluation even begins.
AI traffic growth in past year
Average organic traffic decline
More traffic from Google than AI
And this isn’t an either/or situation where you can pick and choose. Today, you need to win in both places to generate consistent inbound organic pipeline.
Source: Ahrefs Web Analytics study of ~82K sites
Most providers focus on one of these. Maybe two. We integrate all three, because that’s what it takes to build pipeline from search in 2026.
AEO
Answer Engine Optimization
SEO
Search Engine Optimization
CRO
Conversion Rate Optimization
We’re a boutique consultancy built for B2B SaaS teams that need senior-level search expertise and hands-on execution without hiring full-time specialists.
AI VISIBILITY
ChatGPT has its own rankings, sources, and answers that are separate from Google. We map the most important prompts your prospects will actually use, track your visibility daily, and show you exactly where you’re getting cited compared to competitors.
INTEGRATED APPROACH
Most providers specialize in one thing and bolt on the rest as an afterthought. We build AEO, SEO, and CRO into every engagement from day one because they compound on each other. We aren’t chasing empty clicks just to make the SEO charts go boom.
QUICK WINS
Most B2B businesses have years of content sitting idle, collecting cobwebs. We start by identifying what’s already close to working and build a 90-day roadmap that prioritizes quick wins first. Think traffic gains in weeks, not months. Then we compound from there.
SENIOR EXECUTION
No junior handoffs. No strategy decks that sit unexecuted. Every client works directly with Josh from kickoff through delivery. Boutique by design means we only work with 4-6 clients at a time so you get actual 1-to-1 attention, not some support ticket system.
PIPELINE FOCUS
We don’t optimize for traffic that doesn’t convert. Pageviews without a purpose are pointless. Every content and strategic decision ultimately ties back to one core question — does this move prospects closer to the sale?
PRICING
Every engagement starts with a review of your current landscape. From there, we build a plan and execute together.
START HERE
A clear roadmap showing exactly where you’re visible, where you’re invisible, and what to prioritize first across AI search, traditional search, and on-site conversion paths.
Starting from
$8,000
one-time · 4 weeks
A prioritized 90-day plan you can execute yourself or hand off to us to run.
AI Search Visibility
Do you show up when prospects ask ChatGPT for recommendations? Where are competitors showing up instead?
What you get:
Traditional Search
Which pages are working, which are wasting space, and where are the quick wins hiding in your existing content?
What you get:
On-Site Conversions
Pageviews without a purpose are pointless. Where is your website letting conversions slip through the cracks?
What you get:
From there, you can keep the roadmap in-house or bring us in to run the search operating lane with you.
$8,000
/ month
I own the organic search and AI visibility lane for you.
Best for teams that want the strategy turned into shipped work, clear priorities, and monthly reporting without hiring a full-time search lead.
Custom
A more embedded search partner for complex teams.
Best for companies with multiple products, markets, stakeholders, or teams that need deeper strategic support and tighter coordination.
We start with a 90-day sprint, then continue month-to-month. Fully flexible.
No annual contracts. No break fees. No cancellation penalties.
We’ll start with a quick 30 min discovery call to make sure it’s a good fit all around.
Real numbers from past Backstage SEO engagements with B2B SaaS and professional service companies.
+850
New top 3 rankings added
+160%
Avg 90-day traffic increase
+281%
Increase in AI citation rate
+240%
Lift in top 3 rankings YoY
Backstage SEO set us up for long-term success with a content strategy that actually drives conversions. We’re already seeing more qualified leads from search than ever before.
Aaron Short
Founder & CEO, b-line
Josh was a fantastic partner. Timely, patient and educated us on how to move forward with SEO in mind. Would gladly recommend him to other brands.
Sarah Jane Owen
Head of Marketing, Legitimate
Josh has a keen understanding of how to use SEO as a vehicle for company growth and he never loses sight of the bigger picture: qualified leads and revenue.
Melissa Zehner
Fractional Head of Content, B2B SaaS brands
Senior-level consulting. No more getting tossed to junior “strategists” that’ll just be learning the ropes on your dime.
Hey there. I’m Josh Gallant, founder of Backstage SEO.
I’ve spent years helping B2B SaaS teams turn search into a reliable pipeline channel.
Before starting Backstage I led search marketing efforts for Canva, SimilarWeb, Jobber, and more high-growth SaaS brands as Director of Strategy at Foundation Marketing, a leading B2B SaaS content marketing agency.
Now I run a search marketing consultancy that’s small on purpose.
We work with 4-6 clients at a time. That’s it.
Just senior-level strategic thinking and execution with direct access to yours truly.
PS: No guarantees you’ll catch me in the bow tie on calls. That was a wedding night special 😅
Start with The Search Blueprint. Our 4-week assessment to map your AI visibility, identify your biggest SEO opportunities, and build a 90-day action plan.
Pipeline-focused search marketing for B2B SaaS. We help companies get found in ChatGPT and Google, then turn that visibility into qualified leads.
