Why the best SEO strategies are also CRO strategies

SEO without CRO is just wasted energy. Visitors in, visitors out. Here's why you need to be able to connect pageviews to key actions.

The biggest mistake most SEO motion’s make:

Ignoring CRO ❌

(aka conversion rate optimization)

If you’re investing in search—content especially—and the pages you’re publishing aren’t optimized to carry visitors toward a next action, you’re wasting energy (and money).

Why you must blend SEO & CRO

SEO and CRO each have one simple focus when you boil them down to their first principles:

  • SEO → focused on discoverability
  • CRO → focused on actions

Blend the two?

You’ve got a machine that drives traffic AND actions.

  • SEO without CRO = empty pageviews that bounce.
  • CRO without SEO = compelling pages with no traffic.

“But Josh, a lot of our content is targeting top-of-funnel prospects who aren’t ready to convert. We’re playing the long game.”

Here’s the thing:

That “next action” you’re carrying visitors toward DOES NOT need to be a closed deal right then and there. In fact, very few of your pages will be trying to make that happen.

The next action can be as simple as…

  • Opening another article a bit further down the funnel
  • Downloading a free template or checklist
  • Watching a recorded webinar
  • Reading a case study

And so on.

If you can’t create these “content rabbit holes” where visitors keep going deeper and deeper into your world, you’ll constantly be chasing (and having to invest in) more and more clicks.

Contents

Steal our SaaS SEO checklist
70+ proven items prioritized by impact vs effort.

When you're ready, here's how we can help you:

We’ll build a research-backed, conversion-led search marketing strategy to help you bring more qualified traffic to your website (and convert attention into opportunities). 

We’ll create (or refresh) optimized content assets that help get you in front of your ideal buyers when they’re looking for solutions like yours.

Get 1:1 time with Josh to talk organic growth strategy, content marketing, demand capture, fantasy football, and anything in between. I’ve got a decade of experience working with seed-stage startups through to B2B SaaS unicorns to lean on.

Author

Josh Gallant

I help B2B SaaS companies grow with conversion-led SEO.

Big on building scalable systems & frameworks for growth. I write about how B2B SaaS companies can unlock better results from organic search. Follow me on LinkedIn for more.

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