
AI visibility framework: How to measure AEO for B2B SaaS (2026)
Not sure where you show up in AI answers? Use this framework to run a quick AI visibility snapshot in 15 minutes or less.
Josh is the founder of Backstage SEO, an organic growth consulting firm that helps B2B marketing teams capture demand from search.
He’s a self-proclaimed spreadsheet nerd by day, volunteer soccer coach by night (and weekends), and wannabe fantasy football expert every fall. Most days you’ll catch him hanging out with his his fiance Morgan, his dog Bean, his cat—Cat.
Go Raiders.

Josh graduated from Mount Saint Vincent University in Nova Scotia, Canada, with a degree in Public Relations and Marketing.
Before starting the business, he spent 7 years at Foundation Marketing—a leading B2B SaaS content marketing agency—where he started as a young, no-clue-what-to-do digital strategist and worked his way up to become the Director of Strategy.
Here’s just a few wins he’s helped put on the board over the year:
→ Led an SEO team & built the systems used to generate over 1,000 high-quality backlinks in under two years.
→ Earned a 160% increase in non-branded organic visits in nine months for a legal SaaS client.
→ Achieved 1,000,000 organic search impressions in one year for MarTech SaaS client.
→ Closed and delivered on over $1M in SaaS retainer work across content marketing, organic growth & SEO.
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